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ERA History Highlights

History Highlights of ERA Franchise Systems LLC
1971 Electronic Realty Associates, Inc. is incorporated
1972 The ERA® system begins operations with 18 member brokers
Pioneering "Moving Machine" starts faxing listings nationwide
1973 The ERA system reaches 200 member brokers
Buyer Protection Plan (now Home Protection Plan), an unprecedented nationwide home warranty program, is introduced
1974 The ERA system grows to 650 offices in 43 states
13-week sales training program is introduced
1976 Seller Protection Plan® is introduced
1977 New corporate headquarters opens in Overland Park, KS
ERA Realty becomes the industry's exclusive corporate sponsor of MDA
1979 ERA member brokers now in all 50 states
1980 Sellers Security® Plan is introduced
1981 ERA Japan begins operations
ERA Realty is purchased by Commercial Credit Corporation
1982 ERA Singapore starts operations
1985 ERA Realty is purchased by IMB Capital, Ltd.
1988 ERA Guam begins operations
1991 ERA Realty enters franchise agreement for Taiwan
1992 ERA Indonesia begins operations
ERA® TOP GUN® training program is introduced
ERA ANSWERS® book is released
ERA Realty introduces national Customer Satisfaction program
1993 Global expansion continues in France, Thailand and South Africa
"Beyond Excellence" professional development retreats are introduced for top-producing sales associates and selling brokers
1994 ERA Realty enters franchise agreements for Netherlands, Belgium and Philippines
ERA listings are posted on the Internet through Homes & Land, a first for a real estate company of this kind
1995 Operations begin in Korea and Spain
ERA.com, the company's consumer Web site, is launched
1996 ERA Realty is acquired by HFS Incorporated
ERA Hong Kong opens
Name changes to ERA Franchise Systems, Inc.
Corporate headquarters moves to Parsippany, NJ
Peter Burgdorff is named President
1997 New logo is introduced
The ERA system expands into Israel, Luxembourg and the Cayman Islands
TeamERA.com, the company's state-of-the-art Intranet site, is launched
1998 HFS becomes Cendant Corporation
"AccelERAtion" training is introduced
Revised ERA.com Web site goes online
The ERA® system expands into Portugal and Germany
1999 "Always There For You®" slogan is introduced
ERA International Collection is announced
The ERA system introduces Hispanic marketing materials
iPIX is introduced to ERA.com
2000 ERA Select ServicesSM, value-added preferred alliances available to customers, are introduced
ERA eCampus online training begins
First ERA International Open Office weekend is held
International expansion includes Austria, Finland, Sweden, Turks & Caicos, St. Martin, Ireland and Great Britain
2001 The ERA system sponsors "The Dolans," a nationally syndicated radio program featuring financial experts Ken and Daria Dolan
International expansion includes Guadeloupe and Switzerland
The ERA system celebrates 25th anniversary as corporate sponsor of MDA
ERA Mortgage is launched
Brenda W. Casserly is appointed President & COO
2002 Burgeoning mature market is targeted with the Sellers Security® Plan already tailored to their concerns
More high-tech tools and services roll out for Sales Associates and Brokers
Hunt Real Estate Corporation, one of the top 100 real estate companies in the U.S., becomes an ERA® affiliate
The ERA system introduces "AccelERAtion" course and Listing Presentation for Hispanic users
The company celebrates its 30th anniversary in the real estate industry
2006 Brenda W. Casserly is appointed President & CEO
The Cendant Real Estate Services Division becomes Realogy Corporation

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